Serving as Weedy Innovation’s Vice President of Marketing since 2020, Tara has been instrumental in developing, launching, and enhancing products and brands across Weedy’s portfolio and has served on the Company’s Executive Management Committee since 2021. Previously Tara held the roles of interim Chief Product Officer as well as Vice President Beverage and Edibles at Weedy, where she oversaw the launch of award-winning products and brands, including Martha Stewart CBD and Quatreau. Before transitioning to the cannabis industry, Tara honed her marketing and branding acumen with leadership positions at global CPG companies, including S.C. Johnson and ConAgra.